Mission & Vision

Mission & Vision

What Drives Us

At Kokonut, we’re all about creating stylish, comfy clothes that fit you perfectly—because every body deserves to feel amazing. Our mission is to empower plus-size women to embrace their curves with confidence, offering fashion that celebrates your body, not hides it. We’re also working towards using more sustainable materials and promoting ethical fashion, so we can make the world a better place, for both you and the planet.

 

Who We Design For

We’re here for plus-size women who want fashion that’s both stylish and comfortable—clothes that don’t just fit but celebrate your curves. If body positivity matters to you and you’re looking for a brand that really gets what you need, Kokonut is all about making sure you feel seen, understood, and perfectly dressed.

 

Our Core Beliefs

Inclusivity, customer happiness, and staying true to ourselves are at the core of everything we do. We’re dedicated to delivering high-quality fashion that champions body positivity and breaks away from traditional beauty standards. Beyond the clothes, we’re building a community of strong, empowered women who celebrate their bodies and lift each other up—a safe space for true self-expression.

 

Our Big Picture

Our goal is to lead the charge in plus-size fashion, transforming beauty and size standards to focus on comfort, inclusivity, and sustainability. We dream of a fashion world where plus-size women can shop with confidence, knowing there are endless options made just for them. Our vision extends globally, as we aim to partner with like-minded brands to leave a lasting mark on the industry. But it’s more than fashion—we want to reshape how society views beauty, empowering women to break boundaries and define fashion on their own terms.